Marketing Coordinator

Brief Description: Directs all marketing efforts aimed at attaining new business, growing existing business, and building strong market visibility and recognition.

Specific Duties:

• Maintains a teaching schedule of 12-15 classes per week totaling approximately 10 working hours.
• Serves as substitute coach as need dictates.
• Takes initiative to find new schools, areas, or opportunities to conduct JumpBunch classes.
• Sets up meetings with decision makers via phone call, email, or drop in visit.
• Assembles and keeps a minimum supply of approved marketing packets.
• Presents JumpBunch materials to directors with goal of securing free class demos.
• Maintains an approved database of all contacts with detailed notes on visit results.
• Follows up at appropriate times with all schools not currently hosting JumpBunch as noted in visit details.
• Promptly returns all emails through assigned JumpBunch email address.
• Delivers seasonal or promotional material to potential new schools as created or defined.
• Schedules, coordinates, and assists with free demo classes as needed.
• Schedules and holds meetings at agreed upon intervals with the directors of all current schools to promote JumpBunch and build the partnership mentality.
• Attends classes with other coaches to observe procedures and identify areas of opportunity to grow.
• Uses performance checklist to insure classes attended is properly marketed with approved collateral and seeks to increase collateral presence.
• Proactively seeks out and secures JumpBunch presence at parent’s nights and open houses.
• Attends named events above as well as meet-n-greets as available.
• Seeks external opportunities to build recognition of the JumpBunch brand through free and sponsored events.
• Represents JumpBunch at select events in the absence of franchise owners.
• Provides detailed weekly updates on marketing activity during required meeting with JumpBunch owners to include the following at a minimum:
  • Log of all calls made and the results of each call
  • Notes on visits completed and the results of those visits
  • Detailed thoughts on potential new marketing avenues
  • Agenda details for the upcoming week
  • Summary of any internal marketing activity or visits
  • Dates for scheduled free classes, future meetings, or visit to schools
  • Questions for JumpBunch owners regarding procedures or expectations
  • Suggestions for local marketing strategy or opportunity

Work Environment and Requirements:

• Outside of classes taught, will work from home or other available location.
• Must provide own computer and internet access.
• Must provide own mobile phone with a calling plan adequate to handle required demand and voice message capability.
• Teaching schedule may be arranged with preferred marketing days considered.
• External marketing activity should be conducted a minimum of 5 hours per week and at times determined by the employee.
• Internal marketing activity should be conducted a minimum of 5 hours per week and at times determined by the employee.
• Must provide own individual transportation and maintain appropriate liability insurance as required by law.
• Travel time is included in compensation unless specifically approved as an exceptional distance or situation.
• Must be able to effectively communicate with a wide range of people from children to established business and civic leaders.
• Must meet or exceed all state and franchise requirements for working with children.
• Must be able to carry up to 50 lbs of equipment for classes.
• Must be able to execute a series of 30 minute to 1 hour JumpBunch classes that includes bending, stooping, squatting, jumping, jogging, reaching and talking with a high level of energy.
• Will be allowed to flexibly schedule hours worked in any given week to accommodate time taken for vacation, sickness, or other discretionary days missed.
• JumpBunch ownership may include additional bonus compensation at their sole discretion based upon defined performance indicators or results.